Every 2 out of 3 new car purchase is influenced somewhat by many a new car review. Customers around the world read through new car reviews and take expert opinions into consideration before buying a car. It has been a topic of dilemma for marketing gurus in India, as to how and when a new car review can drive sales. Though, it has been found that every new car purchase is effected by salesman or advertising efforts, but, it still isn’t conclusive as to why does it matter. Some say, ‘Spoon Feeding’ is what today’s customers like and others think research leads to the best buy, even if, one is sure of what he/she is going to purchase.
According to experts, present new car reviews are influenced more by ‘brand name’ and ‘market value’ rather than the new car purchase USPs or focus points. In 1980s and 90s, customers hardly went through new car reviews; they bought what felt and looked good to them. Most believe, market forces and corrupt marketing efforts have forced apprehensions to creep in the decision making. Well, people should consider heartfelt desires, because what is heartfelt gratifies, and not what is heard.
According to experts, present new car reviews are influenced more by ‘brand name’ and ‘market value’ rather than the new car purchase USPs or focus points. In 1980s and 90s, customers hardly went through new car reviews; they bought what felt and looked good to them. Most believe, market forces and corrupt marketing efforts have forced apprehensions to creep in the decision making. Well, people should consider heartfelt desires, because what is heartfelt gratifies, and not what is heard.
